Keith Lui is the Chief Operating Officer for Prime Execution Services APAC at Jefferies, a position held since 2022. Previously, they served as the Global Prime Finance COO at Deutsche Bank from 2007 to 2022 and briefly as the Prime Services COO for APAC at BNP Paribas in 2022. Earlier in their career, they were the Investment Banking Program Manager at UBS from 2004 to 2007.
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