Hoon Lee is a hands-on leader with a proven track record in market entry and business turnaround across diverse industries. They served as General Manager at lululemon in South Korea from 2019 to 2022 and currently hold the position of General Manager at both Boardriders and Jellycat. Hoon has extensive experience in strategic business development and retail marketing, having held senior roles at Kolon Industries, adidas, and Ralph Lauren. They earned a Master’s degree in Business Administration from Yonsei University and possess strong skills in team leadership and cross-functional communication.
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