Liam McAllister is a strategic and creative Marketing Director with over 15 years of experience in B2B and B2C marketing within the luxury and fashion sectors. Currently serving as a Senior Marketing Manager at Jellycat, Liam has previously held senior roles at renowned companies including Fossil Group, Citizen Group, and Swatch Group. Notable achievements include introducing Calvin Klein jewelry to the UK, launching several brands into new markets, and driving significant sales growth through innovative marketing strategies. Liam holds a BA (Hons) in Business Studies with Marketing from Sheffield Hallam University.
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