Ruolan Yu

Ruolan Yu is a seasoned professional in creative strategy and account management, currently serving as a Senior Creative Strategist at Jellycat since September 2025. Prior experience includes roles at Hylink Group from April 2022 to September 2025, progressing from Creative Account Director to Senior Account Manager and Account Manager. Ruolan also worked at Katana London | Beijing as an Account Manager from May 2017 to March 2022, managing client requests and overseeing campaign implementations. Additional experience includes freelance copywriting for FARFETCH and positions as a Press Assistant at both Paul Smith and Giorgio Armani, where media relations and event support were key responsibilities. Ruolan began a career in public relations through various internships, contributing to major fashion events and media activities. Academic credentials include a Master's degree in Fashion Media Production and a Bachelor's degree in Creative Direction for Fashion, both from the London College of Fashion, University of the Arts London.