Brett Saffer is an accomplished analytics professional with extensive experience in digital data management, measurement strategy, and client consulting. Currently serving as Senior Analytics Manager at Jellyfish since April 2022, Brett leads analytics initiatives to enhance clients' data integrity and analytics maturity. Prior to this role, Brett was Senior Manager of Digital Data & Analytics at MetLife, where expertise in translating business objectives into marketing KPIs was developed. Other significant positions include Analytics Consultant at Tigerspike, Manager of Digital Analytics at Sesame Workshop, and Web Analytics & Insights Manager at Time Out Group plc. Brett holds several relevant certifications, including a Professional Certificate in Digital Media Marketing from New York University and a Master Certification in Web Analytics from Market Motive, alongside a BS in Marketing and Finance from Binghamton University.
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