Michael Hall

Michael Hall is a Senior Paid Search Manager at Jellyfish. Prior to that, they worked as an Email Marketing Analyst at American Express from August 2011 to October 2017. In this role, they were responsible for creating innovative campaign strategies, utilising dynamic content, personalisation and intelligent targeting. Michael also led the international test & learn program, establishing and sharing email best practices across markets. During their time at American Express, they drove a 15% increase in Click Through Rates and 10% increase in Opens. Michael also supported the global template refresh project, uplifting the look and feel of Amex emails worldwide.

Before joining American Express, Michael worked as a Songwriter/Artist at BMG - The New Music Company from January 2010 to December 2013. Michael then went on to work as Director/Label Owner at Luxury-B Records from January 2008 to January 2013. During this time, they also worked as a Tutor at The British & Irish Modern Music Institute from January 2008 to January 2010.

Michael Hall has a Bachelor of Arts in Music Performance from the University of Sussex and a Higher Diploma in Music from the BIMM Institute. Michael also has certifications from Salesforce in Certified Marketing Cloud Consultant and Google in Google - Online Marketing Fundamentals.

Michael Hall reports to Steve Mikellides, Paid Search Director. They work with Luisa Del Maschio - Senior Paid Search Manager, Sarah Johnson - Senior Paid Search Manager, and Justin Smith - Senior Paid Search Manager.