Rafael A. serves as the Analytics Director at Jellyfish, where responsibilities include leading analytics strategy and operations for the Spain region, managing a team of specialized subject matter experts, and overseeing financial targets for the analytics division. Prior experience includes roles at Google, where Rafael A. provided strategic guidance on data sustainability in a cookieless landscape, and at MRM//McCann, focusing on omnichannel data strategy. Rafael A. has also contributed to academia as a Digital Analytics Professor at CEF Centro de Estudios Financieros and Universidad Pontificia Comillas ICAI-ICADE. With a solid educational foundation in Digital Analytics and Digital Marketing, Rafael A. has developed extensive expertise in managing international projects across various industries, ensuring data accuracy and optimizing marketing performance.
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