Ross Lyon

Ross Lyon is an experienced professional in digital marketing and analytics, currently serving as Senior Analytics & Optimization Manager at Jellyfish since March 2022. Previously, Lyon operated Lyon Eidson LLC as a Digital Marketer, developing marketing strategies that resulted in a 50% revenue increase for clients through optimized advertising campaigns. Additional roles include Interim Digital Communications Manager at Catholic Charities SF, where Lyon oversaw digital platforms and managed a substantial annual budget for impactful fundraising campaigns, and Content Marketing Strategist at Berkeley Lab, responsible for creating an analytics roadmap and optimizing web presence. Lyon’s background also includes financial roles, including positions as Senior Accountant at Seiler LLP and William D. Lyon Accounting, LLP, and Brand Manager at Sarah Michaels LLC. Educational credentials include an MBA in Marketing Technology from the University of California, Irvine, alongside a Digital Analytics certificate from The University of British Columbia and a BA in Economics and English from the University of California, Riverside.