Tom Woods

Tom Woods is a seasoned professional in investment analytics with significant experience in data-driven marketing. Currently serving as Senior Director at Jellyfish since June 2018, Tom leads a global team responsible for measuring media and creative effectiveness for enterprise advertisers while implementing AI data innovations to enhance brand growth and client digital maturity. Previously, between September 2014 and June 2018, Tom held various roles at Rakuten Marketing, where responsibilities included managing complex marketing attribution models, optimizing client multi-channel strategies, and collaborating closely with marketing teams and agencies. Academic credentials include a Diploma in Data-Driven Marketing from the Institute of Data & Marketing and a Bachelor's Degree in Business Management from the University of Brighton. Notable achievements include a nomination for ‘Best Use of Data’ at The Drum DADI Awards 2016 for work with Cloggs.