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Eddie Price

President & Founder

Eddie graduated from the University of North Carolina at Chapel Hill in 1988 and began his career in the insurance industry as an agent for North Carolina Farm Bureau Insurance Company. In 1991, Eddie started Carolina Insurance, an independent insurance agency, from scratch. Later he went back to school to learn computer programming and with that new knowledge, created automation for his agency. By the late 90s, he began receiving inquiries from other agencies who had heard about his software. So, inadvertently, he began to sell the system to others. He named the product Jenesis, and the company Jenesis Software, after his then five-year-old daughter, Jenna.


Both businesses continued to grow over the years. In January 2018, Eddie made the difficult decision to sell his first baby, Carolina Insurance and focus only on Jenesis Software.


Over 27 years Eddie managed, acquired and sold several agencies. Looking back, he feels his richest source of knowledge and experience has come from his Jenesis relationships.

Roles at Jenesis Software

  • President & Founder

    Current role


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