Jessen James Performance Group is the world's first and only psychology-led sales training company.

Founded by Jessen James - a former psychiatric nurse turned 9x award-winning global sales mentor and Henna Patel - an award-winning programme leader with 11 years of business growth expertise, JJPG exists to transform how organisations and individuals approach sales.

We don't teach scripts. We don't do motivation without method. Everything we deliver is grounded in behavioural psychology, ethical selling, and the belief that confidence, not pressure ,closes deals.

What We Do

We work with businesses, sales teams, and ambitious professionals to build sales cultures that last. Our programmes span:

→ Corporate sales training for teams who want structure, not just inspiration
→ Leadership development for sales managers and founders
→ 1-to-1 and group coaching for professionals ready to sell with confidence
→ B2B and B2C programme design tailored to your market and team

Where We Work

JJPG delivers programmes across three continents the UK, UAE, and USA with thousands of professionals trained to date.

Why We're Different

Our founders bring a rare combination: deep psychology training, real-world sales experience (£200M+ in combined client sales), and a track record recognised with 9 industry awards, including Icon of the Training Industry 2024. JJPG's methodology has been featured on the BBC, Netflix, and Channel 5.

This isn't just sales training. It's a complete shift in how your people think, sell, and grow.

Jessen James Performance Group

Org chart

Teams

Offices