Alex Pickering

Head Of Performance Marketing, Acquisition & Analytics at Jet2

Alex Pickering has a diverse work history spanning over 10 years. Currently, they are the Head of Performance Marketing, Acquisition & Analytics at Jet2.com and Jet2holidays, where they oversee various marketing strategies and manages their brands. Prior to that, they served as the GM of Performance Marketing & Acquisition at the same company.

Before joining Jet2.com and Jet2holidays, Alex worked at JD Sports Fashion plc as the Group Head of Paid Media, UK&I, EMEA & APAC. In this role, they led a digital team and was responsible for the performance delivery of multiple brands across different markets.

Alex also gained extensive experience in the marketing industry while working at dentsu international as a Board Director and Group Head of Paid Social, among other roles. During their time there, they led multiple departments across various locations and played a pivotal role in launching and expanding their Paid Social, Organic Social, and Influencer Marketing department.

Additionally, Alex has past experience working at Eden Ecommerce Ltd, the Home Office, and Halifax in various roles.

Overall, Alex Pickering has demonstrated expertise in performance marketing, digital advertising, and team management throughout their career.

Alex Pickering attended Calday Grange Grammar School from 1999 to 2006, where they obtained 10 GCSEs and 4 A Levels. They then enrolled at Leeds Beckett University from 2006 to 2009, earning a 1st BA Hons (First Class) degree in Sport Business Management. Additionally, during their time at Leeds Beckett University, they received The Outstanding Academic Achievement Award.

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Previous companies

Timeline

  • Head Of Performance Marketing, Acquisition & Analytics

    November, 2023 - present

  • Gm, Performance Marketing & Acquisition

    July, 2021

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