Michael West

Michael West is an experienced Digital Architect and Senior eCommerce Editor at Jet2.com and Jet2holidays, with a focus on developing personalized user journeys using Sitecore and driving innovation to enhance conversion rates. Prior roles include Lead Ecommerce Editor and News Editor at Contactmusic.com, where leadership and content strategy maximized user engagement through SEO techniques. Additional experience encompasses content creation for high-profile clients and live sports reporting for major news outlets. Michael holds a Bachelor of Social Sciences degree in Media & Popular Culture from Leeds Beckett University and possesses skills in color correction, Adobe Photoshop, Adobe InDesign, and effective communication.