Pete Whitmarsh

Pete Whitmarsh is the General Manager of Performance Marketing at Jet2.com and Jet2holidays, where they focus on digital marketing strategies across various channels. Previously, Pete held the position of Head of Paid Media at Search Laboratory, overseeing PPC, Programmatic, and Conversion Rate departments to ensure optimal client results through data-driven decision-making. Pete began their career as a PPC Account Manager, emphasizing strong client communication and effective PPC strategy implementation. They earned a B.Sc. in Mathematics from The University of Manchester and an ILM Level 5 Diploma in Leadership and Management from Leeds Beckett University.