Michal Hershkovitz

Michal Hershkovitz is a seasoned marketing professional with extensive experience in demand generation and account-based marketing. Currently serving as Senior Demand Generation Manager at JFrog since May 2023, Michal previously held leadership roles at Mend, where responsibility included managing digital campaign strategies and a team while establishing ABM strategies. Prior experience includes roles at Natural Intelligence, where Michal created marketing initiatives for enterprise customers, and at Gilat Telecom, overseeing all inbound and outbound marketing efforts. Michal has also worked in the medical sector, leading marketing and business development initiatives at International Medical Assistance while managing a global team. Michal holds a Bachelor's degree in Behavioral Sciences and Organizational Psychology from Ariel University.