Esmée Padding is the co-founder and media strategist at Jimmy's, an agency specializing in online campaigns for brands targeting youth and families in Europe. With a Master’s degree in Youth & Media and extensive experience in kids and youth marketing, Esmée has developed campaigns for notable clients including The Walt Disney Company, LEGO, and Nintendo. Previously, Esmée held roles as Product Marketing Manager at both Creator Network International BV and Yoki Network, contributing to campaigns for major brands across the entertainment industry. Esmée completed a Bachelor’s degree in Communication and Information Science at Rijksuniversiteit Groningen and has a background in Human Resource Management.
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