Music is not art. It's business strategy.
Every brand has a visual identity. The ones that lead have a sound too — and that sound works for them in the one place no screen can reach: inside people's heads.
Since 1981, we've made custom music for brands. Not just any music: the kind that sticks, that lasts, and that over time becomes a brand asset.
The numbers speak for themselves. A well-built sonic identity can reduce price sensitivity by up to 7x. The same media budget delivers, on average, 32% more when the music is original and coherent with the brand. It can deliver more. The production ROI at Jinga reaches six to one in 24 months. Sometimes beyond that.
We're a boutique. That means we limit simultaneous projects — what we take on, we take on fully. We assign 2 to 6 composers per brief. We test dozens of directions before you hear the first one. We deliver on time. Always.
AI knows its place. Humans are in command. Emotional connection happens. And so does legal security — including in the age of AI.
Examples? "Vida" for Grupo RBS, on air for 40 years. "Garotas do Brasil", a Globo telenovela theme. "Nós Somos Campeões da América", Grêmio's official anthem. Clients? People like those at Coca-Cola, Volkswagen, O Boticário, Petrobras, Sicredi, Pague Menos. A portfolio of over 200 projects — because any shop can make a good one with half a dozen. Making one with two hundred is a different conversation.
Father and son. Two directors. One obsession.

Jinga Music

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Jinga Music

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