Vivek Modi is currently the Head of Branded Content Solutions & Impact at JioStar, where they focus on enhancing consumer engagement. As a Co-Founder and Director at Fickle Formula, they developed innovative products and businesses across various sectors until 2023. Previously, Vivek held prominent roles at leading companies, including serving as Head of Marketing Communication at Vodafone Kolkata and VP at Radio Mirchi, overseeing the East India business. They possess a strong educational foundation with a PGDM in Marketing from Amity Business School and a BCom from St. Xavier's College.
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