Sam Doyle is a Lead User Experience Researcher with extensive experience in various sectors, including market, brand, and user research. They have held roles ranging from Expert Researcher in Residence at Synch the city to User Research Consultant for LunaDesk, demonstrating their versatility in focusing on topics like vaccine hesitancy and technology conceptualization. Currently, Sam leads UX research at Jisc, utilizing mixed methods to deliver actionable insights that guide product and business development. They also serve as a Visiting Lecturer in user research at Norwich University of the Arts, sharing expertise with students in UX and graphic design. Sam holds a Master of Arts in Media and Journalism and a Bachelor of Arts in History from Newcastle University.
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