Frontline workforce hiring in India remains broken, fragmented, manual, and costly. Most SMEs and HR teams still depend on cold calls, job boards, and endless follow-ups, while millions of workers stay underemployed due to lack of access and visibility.

At Jivika, we’re building an AI-native hiring platform designed for India’s 300M+ frontline workforce. Our AI recruiters automate the end-to-end hiring workflow: from sourcing and screening to engagement and follow-ups, cutting hiring cycles dramatically while reducing costs for employers. For workers, our platform ensures instant, relevant matches to jobs across sectors like F&B, retail, delivery, sales, and cashier roles where hiring demand is highest.

We’ve already validated demand through community-led pilots (via WhatsApp and Excel workflows), building an early network of employers and job seekers eager to adopt. With our AI matching engine launch-ready and AI voice agents in development, we’re moving beyond traditional job boards to become the default hiring layer for the next billion workers.

Jivika is an early-stage startup on a mission to redefine frontline recruitment, replacing repetitive recruiter tasks with AI and enabling businesses to scale hiring faster, smarter, and at a fraction of today’s costs.

Jivika

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Jivika

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