Cindy W. is a seasoned marketing professional with extensive experience in demand generation and paid media management, currently serving as the Senior Manager of Demand Generation at Fractional Demand since August 2024. With a strong background in B2B tech and SaaS, Cindy has effectively managed paid media accounts across various platforms including Google Ads and LinkedIn Ads. Previous roles include Paid Media Manager at Axle Eight, where Cindy developed strategic marketing campaigns, and positions as Search Marketing Analyst and SEM Specialist in various agencies, focusing on lead generation and campaign optimization. Cindy’s early experience includes internship responsibilities with the Iowa Lottery and roles in customer service and marketing strategy, complemented by formal education from the University of Wisconsin-Milwaukee.
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