David Desta is the Vice President at JLL's Hotels & Hospitality Group, where they leverage substantial experience in crafting business concepts, implementing growth initiatives, and researching industry trends. Previously, they served as the General Manager at blueSpace Management Services PLC and held the role of Associate Director of Operations & Development at Kuriftu Resorts. David graduated from Cornell University with a degree in Hotel Administration, Hospitality, and is dedicated to enhancing the Ethiopian and East African tourism markets through strategic development and research. Outside of professional pursuits, they contribute to local newspapers by writing about trends in the tourism industry.
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