Guy Smith is a strategic design and business consultant specializing in workplace and retail environments, currently serving as the Global Creative Director at JLL. With over 20 years of experience, Smith has held leadership roles at companies such as WeWork, Arcadia Group Ltd, and Fora, where they have driven creative transformations and developed award-winning projects across 34 countries. Their innovative approach combines design expertise with commercial strategy, enhancing brand identity and user experience. Smith is also a regular keynote speaker at industry events and has served as a judge for design effectiveness awards.
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