Jiayi Chen

Jiayi (Amanda) Chen is a Senior Manager of Customer Insights at JLL, currently based in London. With a strong background in digital marketing, they have worked with leading healthcare and pharmaceutical clients at Blue Latitude Health and previously held roles at HSBC, where they optimized audience segmentation and campaign performance. Jiayi (Amanda) holds a Master’s Degree in Marketing & Strategy from the University of Warwick and a Bachelor of Arts in International Business Management from Guangdong University of Foreign Studies, along with experience as an exchange student in International Business at Fachhochschule Dortmund. They have been recognized as a key member of an award-winning project and specialize in web analytics, SEO, and PPC strategies.