Shirin Jafari, MTA, is a strategy leader and consultant with a decade of experience in destination placemaking, economic development, and organizational transformation. Currently the Vice President at JLL’s Global Destination Advisory practice, they lead complex projects across multiple continents, focusing on sustainable development and stakeholder alignment. Shirin’s expertise extends to internal operations, having optimized workflows that saved significant costs and improved efficiency. A polyglot and lifelong learner, they hold an MBA and are pursuing additional studies in piano performance and tourism at prestigious institutions.
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