Marcus Arts possesses extensive experience in lifecycle marketing and customer retention strategies, currently serving as the Manager of Lifecycle Marketing at Jobber since July 2022. From December 2006 to April 2022, Marcus held various marketing management roles at Rogers Communications, where significant achievements included revamping marketing strategies across multiple wireless brands, driving a 40% increase in gross adds and revenue, and enhancing customer retention by 35% through targeted campaigns. Marcus also managed a call center team of 80, emphasizing quality assurance and employee development, and began a career as a Software Engineering Intern at Engenuity Technologies. Education includes a Bachelor's degree in Information Technology from Concordia University and a Technical Professional Degree in Computer Science from John Abbott College.
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