Peter Zollo is the Co-Founder of Joe & Bella since December 2020, where the focus is on providing tailored products for seniors. Additionally, Peter serves as Co-Founder of Collaborata, a Market-Research Marketplace launched in December 2015, dedicated to connecting clients with experts for impactful research and insights projects. Peter also founded and led TRU as CEO from May 1982 until April 2013. Peter Zollo holds a Bachelor of Arts degree in Journalism and English from Drake University and completed education at New Trier High School.
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