John Benson

John Benson is an experienced UX Researcher currently working at John Deere since January 2017, where responsibilities include providing actionable insights to sales and marketing teams and executing A/B tests, surveys, and usability studies. Previous roles at John Deere include Data & Analytics Catalyst and Sr. Web Analytics Analyst, focusing on web analytics programs and enhancing the global analytics platform. Before John Deere, John Benson worked at Irongate International LLC, aiding in the transition to a new cloud-based portfolio system, and served as Web Project Manager at Twin State Technical Services. John has also held various positions at Northern Illinois University, contributing to improving communication skills for aspiring CPAs and supporting instructional design in education. John Benson holds a Master’s Degree in English (Professional Writing) and a Bachelor’s Degree in Political Science and Government from Northern Illinois University, along with additional training from Grand Circus.