Travis Harrison

Dealer Capability Manager

Travis Harrison is a seasoned professional in the agricultural technology sector, currently serving as Dealer Capability Manager at John Deere since October 2023. Previously, Harrison held roles including Field Testing Operations Manager at Blue River Technology and Precision Ag Director at AKRS Equipment, where responsibilities encompassed overseeing technology staff, managing budgetary operations, and developing strategic business plans for precision agriculture. With a strong educational background that includes an M.B.A. in Accounting and Business Management from Chadron State College, Harrison has demonstrated significant success in sales growth and operational performance across various positions. Notably, as a Solution Specialist at John Deere, Harrison received a Sales Excellence Award for exceptional contributions to market share growth in North America.

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