Fer Pérez is a creative marketer with a passion for transforming brands into cultural storytellers. Currently serving as a Senior Brand Marketing Manager for Guinness & Whisky at Diageo, Fer drives brand strategy and cultural relevance in Italy. Previously, as the Senior Brand Marketing Manager for Johnnie Walker, Fer successfully established the brand as the #1 spirits brand in Spain, earning multiple accolades in branded content. Fer holds dual Licentiate degrees in Public Relations and Communication from Universidad Antonio de Nebrija and participated in an exchange program at Rhodes College.
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