Joe Bourland

Joe Bourland has over 30 years of experience in various roles within the consumer goods industry. Joe has served as the Director of Strategic Insights & Analytics at Johnsonville Sausage since 2012, where they oversee consumer and shopper research, analytics, and category management. Prior to that, they held the position of Director of Category Management at Kimberly-Clark from 2007 to 2012. Joe also served in senior leadership positions at ConAgra Foods Retail Products and ConAgra Foods - Frozen Division, where they were responsible for category management, channel development, and market information. Joe began their career as a Marketing Manager at Del Pharmaceuticals in 1992 and also worked at Nielsen Market Research and Majers Corporation in account management roles.

Joe Bourland attended Nebraska Wesleyan University from 1982 to 1986, where they earned a Bachelor of Science degree in Business Administration.