
$10M+ revenue generated from flows + campaigns

40+ ecommerce and SaaS clients served

30M+ emails sent and optimised

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If your Shopify store relies on campaigns and promos for most email revenue, your retention system isn’t doing its job.

I build lifecycle systems in Klaviyo that turn one-time buyers into repeat customers and make 30-40% of revenue come from email without blasting the list.

We consistently generate 30-50% of our clients revenue from email & SMS.

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What we handle

Revenue-focused lifecycle flows (welcome, abandoned cart, post-purchase, winback, VIP)

Campaign strategy to various segments, not blasted to the whole list

Segmentation and deliverability to protect long-term performance

Optimisation based on revenue attribution, not open rates

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How we work
We don’t send emails for the sake of it.
Every flow and campaign is designed to do one of three things:

Increase conversion

Increase repeat purchase

Increase customer lifetime value

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Why work with us

8-figure revenue driven through email and retention

Proven ecommerce and SaaS experience

Revenue-first approach, no vanity metrics

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Good fit if

Klaviyo is set up but underperforming

Flows exist but aren’t converting

Campaigns underperforming and irregular

Large list, low revenue per subscriber

Deliverability or engagement issues

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Not a fit if

You want generic newsletters

You’re chasing volume without strategy

You’re pre-revenue with no data to work from

Johnston Media

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Johnston Media

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Teams

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