Felicity Bruce is a seasoned professional with a diverse background in creative leadership and entrepreneurship. Currently serving as the Creative Director at Hedera since 2022, Felicity oversees a boutique photography studio renowned for its innovative approach. In addition, Felicity owns Cocoon Hair Design, operational since September 2009, and contributes as a Waste Enthusiast at My Salon Footprint since 2017. As a member of the JOICO Design Team from 2018, Felicity collaborates on creative projects within the hair care industry. Education includes a Felicity Tikanga Whakaaro NZ Certificate in Tikanga (Mātauranga Māori) from Te Wāngana o Aotearoa, completed in 2023, and a National Certificate in Hairdressing from Aoraki Polytechnic, earned in 2000, alongside other qualifications in hair styling and beauty therapy.
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