Joico
Patrick O'Keefe has extensive experience in communications, having worked at companies such as Shiseido, Joico, SmithBucklin, and L'Oreal. Patrick held various titles including Director of Communications and Associate Director, showcasing their expertise in the field.
Joico
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Joico, a fast-growing company in the Professional Beauty industry, is a division of Henkel. Our Mission: We eat, sleep and breathe beauty! We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion!