Shannon

Marketing Manager, Global NPD at Joico

Shannon Ma is a marketing professional with extensive experience in brand management and product development across various companies in the beauty and skincare industries. Currently serving as the Marketing Manager for Global NPD at Joico since August 2020, Shannon previously held roles including Brand Manager and Assistant Brand Manager at Aloxxi International from September 2015 to March 2020, where responsibilities included strategic promotion planning and collaboration with product development. Earlier positions include Marketing & PR Coordinator at Dr. Lin Skincare and freelance copywriting roles at notable brands such as Alterna Haircare and Jurlique. Shannon's career began with an internship at The Hollywood Reporter, complementing a Bachelor of Arts in Journalism from California State University, Northridge.

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Los Angeles, United States

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Joico

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Joico, a fast-growing company in the Professional Beauty industry, is a division of Henkel. Our Mission: We eat, sleep and breathe beauty! We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion!