Samar B.

Samar B. is a seasoned entrepreneur and growth marketer currently focusing on building unbind.ai, an AI-driven consultancy in HR and talent acquisition. They previously founded Good&Co, where they developed an innovative psychometric platform that garnered significant attention and led to its acquisition by StepStone/Axel Springer. With experience in strategic roles at companies like WPP and AKQA, Samar has demonstrated a unique ability to combine storytelling with metrics to drive sustainable growth. They also actively advise and invest in early-stage founders while exploring interests in product-led growth and the psychology of work. Samar holds an MBA from GGU and has been involved in several startup ecosystems, including TechStars.