Michael Sullivan

Michael Sullivan is an experienced business development professional with a robust background in sales and community development across various technology and software companies. Currently serving as a Business Development Representative at Forma, Michael specializes in flexible benefits software. Prior roles include significant achievements at Ethyca, where Michael implemented successful prospecting strategies and developed a multi-channel outreach playbook, and at Marin Software, where Michael created impactful email campaigns and exceeded demo conversion targets. Earlier experience includes exceeding sales goals at Mondo and Wayfair, where Michael generated substantial B2B revenue and managed specialized accounts. Michael holds a Bachelor's degree in Economics from the University of South Carolina.