Sam Keninger

Sam Keninger is a seasoned marketing executive currently serving as the Senior Vice President of Marketing at Forma since August 2022. Prior to this, Sam held the position of Vice President of Marketing at Simpplr from 2017 to August 2022, leading marketing initiatives for a rapidly growing and innovative solution in the industry. Sam's career includes significant achievements at Medallia, Inc. as Head of Product Marketing, where a product marketing team was established and scaled from under $5M ARR to several hundred million. Early experience includes various marketing roles at SumTotal Systems and volunteering as a Business Development Consultant with the Peace Corps in Kazakhstan. Sam holds an MBA in Management from the University of California, Berkeley, Haas School of Business, along with a BBA and BA in Finance, Economics, and Communication Studies from the University of Iowa.