Henry Balay

Henry Balay is an experienced marketing and analytics professional with a robust background in both customer insights and digital advertising. At Merchology, Henry served as a Customer Insights Analyst, leading a team of marketing researchers and significantly increasing ecommerce transaction volumes. As a Senior Analyst and later Client Strategy Manager at OppGenetix, Henry managed pay-per-click accounts and developed high-performing digital advertising campaigns across various industries, achieving remarkable ROI for clients. Current roles as Marketing Operations Manager across multiple companies emphasize Henry's expertise in marketing strategy and operations. Henry holds a Bachelor of Arts in English Literature from Ohio Wesleyan University.