Lena Shaw

Lena Shaw is a seasoned marketing professional who currently serves as the Founder and Fractional Marketing Lead at AcquireNow, while also holding the position of Fractional Head of Marketing & GTM at Scout. With extensive experience in enterprise B2B SaaS and healthcare marketing, Lena has successfully led marketing initiatives at various organizations, including Navigating Cancer, where they developed growth strategies that significantly increased brand equity and provider participation. Previously, during their tenure at Silene Biotech, Lena drove revenue growth by positioning the company as a leader in stem cell services. Lena holds a degree in Business from Santa Clara University and continues to enhance their leadership skills through a certificate program at Harvard Business School Online.