Robbie Kellman Baxter

Robbie Kellman Baxter is an advisor to leading subscription-based companies, a keynote speaker, and the author of *The Membership Economy* and *The Forever Transaction*. For over two decades, they have guided organizations in leveraging subscription pricing and digital communities to foster stronger customer relationships and predictable revenue. As the founder of Peninsula Strategies, they have collaborated with prominent brands like Netflix and Microsoft, in addition to supporting visionary startups and nonprofits. Currently, Robbie serves on the advisory board of Strava and teaches multiple courses on LinkedIn Learning, sharing expertise in membership and subscription models. They are pursuing an AB in English from Harvard University and an MBA in Strategy, Marketing, and Entrepreneurship from Stanford University Graduate School of Business.