Zach Peterson currently serves as the Chief Operating Officer and Chief Digital Officer at Premier Financial Alliance since August 2019. In addition, Zach is the Founder of ModernEdge Labs, an AI-first consultancy launched in April 2022 that transforms slow business processes into efficient self-service workflows. Previously, Zach held the role of Residential Real Estate Consultant at Real since December 2011, and worked as a Regional Home Advisor at Opendoor from July 2018 to August 2019, where responsibilities included improving performance and maximizing ROI through effective negotiation. Earlier career highlights include being an Agent Launch Leader and Real Estate Consultant at Keller Williams Realty, Inc., distinguished as a top 10% agent in sales volume within the Atlanta Board of REALTORS, and serving as a Residential Consultant at South Realty Atl. Inc. from December 2011 to December 2014.
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