Michael Cannon

Michael Cannon is a dedicated sales and business strategist with a Bachelor's degree in Organizational Psychology and Economics from the University of Windsor. They served as Associate Vice President of Purchasing at Pro Hockey Life Sporting Goods Inc., significantly growing EBITDA and enhancing collaboration across departments. As President of Grit Inc., Michael managed both Canadian and American sales forces, working closely with major retailers and overseeing global distributorships. Currently, they are a Retail Consultant and Regional Sales Manager at JOOLA, where they leverage extensive experience to help companies achieve their objectives.