David Bleicher

David Bleicher is a seasoned entrepreneur and executive with extensive experience in technology and innovation. Currently serving as the CEO and CoFounder of Jotit since December 2021, Bleicher is dedicated to enhancing learning by merging physical and digital environments. Previously, Bleicher held the position of Senior Director and Head of Nike Digital Innovation Hub from April 2018 to November 2021, where notable contributions included establishing a research and development center in Tel-Aviv. As the Founder and CEO of Invertex from January 2014 to April 2018, Bleicher developed advanced body scanning and size recommendation systems, leading to the company’s acquisition by Nike. Additional experience includes roles as Director of R&D and Operations at Nephera Ltd., Entrepreneur in Residence at Technion, Project Manager at Allium Medical, and R&D Engineer at Boston Scientific. David Bleicher holds a Master of Science in Biomedical Engineering from Tel Aviv University and a Bachelor of Science in Mechanical Engineering from Ben-Gurion University of the Negev.