James M. is a Go-to-Market Consultant and the founder of JouKnow, a consultancy focused on commercial strategy and revenue operations. They served as Vice President of Commercial Operations at CALYX from 2020 to 2023 and held various roles in sales and marketing at companies such as Extreme Networks, Reevoo, and ITESOFT. Currently, James is a Commercial Officer and Shareholder at Force 55, a Commercial Market Consultant at ERCS International, and a Commercial Strategy Consultant at JouKnow, where they specialize in supporting deep-tech and infrastructure businesses. They earned a distinction from Guilford Technical Community College between 2001 and 2005.
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