Today’s consumer constantly moves between the digital and physical, and expects brands to offer the best of both worlds, seamlessly combining them into a coherent customer journey.

Our work achieves big outcomes for our clients; engaging the creator economy, designing unforgettable immersive destinations, and activating new generations of fans. Our practice consists of four core studios.

PHYSICAL. Reimagining and building the future of spaces and places.

IMMERSIVE. Creating customer experiences where the physical and digital worlds collide and combine.

VIRTUAL. Building unforgettable experiences in every form of game-world.

AI EXPERIENCE. Turbocharging organizations with AI-enabled customer experiences.

Journey

Journey's headquarters in New York, NY, United States

Andrew Zimmerman

Pete Weidner

Michael Stein

Jules Coke

Rachael Bonnington

Gabriela Tánchez

Lisa Sopher

Brandon Kaplan

The Leadership Team at Journey orchestrates the strategic vision and day-to-day operations of the company. They are responsible for steering the company towards its goals of blending digital and physical experiences, innovating within the realms of immersive and virtual environments, and integrating AI-driven customer experiences. By leveraging their diverse expertise in creative, financial, people, and business development, the Leadership Team ensures that Journey consistently delivers exceptional outcomes for its clients and stays ahead of industry trends.

Leadership Team

The Creative and Design Team at Journey is responsible for crafting innovative and immersive customer experiences that seamlessly blend the digital and physical worlds. Leveraging expertise in physical, virtual, and AI-driven environments, this team designs engaging spaces, virtual game-worlds, and AI-enhanced experiences that captivate and activate new generations of fans. The team includes a Chief Creative Officer, Experiential Designer, Designer, and Creative Director, all working collaboratively to deliver unforgettable outcomes for clients.

Creative and Design Team

The Human Resources team at Journey is dedicated to fostering a dynamic and inclusive work environment that aligns with the company's innovative spirit. This team handles recruitment, onboarding, employee relations, and talent development, ensuring that Journey attracts, retains, and nurtures top talent. By supporting organizational growth and employee well-being, they play a pivotal role in sustaining the company's ability to deliver groundbreaking customer experiences.

Human Resources

The Marketing and Brand Team at Journey is responsible for developing and executing strategies to enhance brand visibility and engagement across both digital and physical realms. This team works on crafting compelling content, conducting market research, and leveraging demand marketing to support immersive, virtual, and AI-powered customer experiences. Their efforts ensure that Journey's offerings resonate with the target audience, fostering brand loyalty and driving significant client outcomes.

Marketing and Brand Team

The Business and Operations team at Journey drives growth and efficiency by identifying new business opportunities and optimizing internal processes. The Managing Director of Business Development leads strategy to engage clients, while the Business Development Associate supports client outreach and relationship management. The Operations Director ensures seamless integration of our physical, immersive, virtual, and AI experiences by overseeing the day-to-day operational activities that enable successful project execution.

Journey

Org chart

Teams

Leadership Team

Creative and Design Team

Human Resources

Marketing and Brand Team

Business and Operations

Offices

Journey

Org chart

Teams

Leadership Team

Creative and Design Team

Human Resources

Marketing and Brand Team

Business and Operations

Offices

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