Carl Hammerschmidt

Carl Hammerschmidt is the Group CEO at Joust. Carl was previously a digital transformation consultant with the NSW Electoral Commission from June 2017 to April 2019. In this role, they provided digital transformation consultancy to the New South Wales Electoral Commission as part of the NSW Government Digital Services initiative to transform the products, business systems, user-experience, technology, data and organisational design which supports their digital presence and delivers democracy for 5.2M voters and their political stakeholders.

As an embedded advisory role reporting to the Executive, activities included the development of long-term, enterprise digital transformation strategy, audience research, customer-centred product and service design, technology analysis and roadmaps, systems tender, data strategy, organisational design and operational change management that provided capability development for a best-in-class digital experience and future organisational efficiency. Deliverables included:

• Upfront strategy development and delivery.

• Financial analysis and Treasury submissions.

• Technology procurement.

• Execution planning and team building.

Previously, Carl was the Managing Director of Bauer Digital Media Group AU/NZ from February 2015 to August 2016.

Some individuals on their team include Graeme John - Head of Growth, Rod Dutra - Chief Product Officer, and Anny Le Wilson - Chief Revenue Officer.