Cidar Li is a skilled copywriter and brand strategy supervisor currently working at Shanghai Juyi Cosmetics Co., Ltd. since 2020, where they focus on IMC campaigns and product storytelling for Joocyee酵色. Prior to this role, Cidar served as a Senior Copywriter at Young Lions Communications in 2020 and at Pinkool Group from 2017 to 2019, collaborating with notable clients such as Unilever, M·A·C, and Sephora. Cidar earned a Bachelor's degree in Urban Regional Economics from East China Normal University and participated in an exchange program in Economics at Donghai University.
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