WHO WE AREJoy Group (also known as Shanghai Juyi Cosmetics Co., Ltd.) is China's fast-growing unicorn company aiming at global expansion.We are the third largest Chinese color cosmetics company in terms of 2021 sales and enjoy the highest operating profitability. Since inception, we achieved multi-fold growth and sustainable profitability.We are backed by top investors from both China and Global, which include Genaral Atlantic, Tencent, Shunwei(Xiaomi).OUR BRANDSWe have successfully incubated two iconic makeup brands:JUDYDOLL: Color, Fresh, Fun. Judydoll is China #1 brand in eyeshadow, blush and contour category.JOOCYEE: Modern, Independent, Chic. Joocyee is China Top 3 brand in Lipstick and Lip Gloss category.Our two brands are sold in China, Japan and SEA region. Across all channels, we have accumulated over 40 million DTC customers.OUR TEAMWe are a young, professional and international organization with 500+ employees. Here at JOY Group, we embrace an inclusive environment that mixes professional executives, local creative talents and scientists. The organization also internalized end-to-end value chain capabilities from R&D, Production to Marketing and Omni-channel Operation.Our vision is to build an international organization with inclusive culture and multi-language environment.

Beauty & Cosmetics

Joy Group 橘宜集团

Joy Group 橘宜集团's headquarters in Shanghai, China

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department focuses on developing and managing affiliate marketing strategies to drive revenue through partnerships.

Affiliate Marketing

This department focuses on managing and engaging key opinion leaders to enhance brand presence and credibility in the market.

KOL Management

This department is responsible for managing and executing social media strategies to enhance brand presence and engagement.

Social Media Management

This department oversees the planning, execution, and management of live streaming events and activities.

Livestream Operations

This department focuses on developing and executing marketing strategies to promote products and services.

People (8)

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Other teams

Affiliate Marketing

KOL Management

Social Media Management

Livestream Operations

Marketing Department