Discover the Power of Diverse Consumer Insights

Joy of Try is a community platform that brings together brands and their target audiences to shed light on UAE consumers' shopping habits, create meaningful connections and spark innovation. With the UAE's vibrant mix of over 200 nationalities, JoT offers a unique testing ground for brands to launch new products and gain invaluable insights from diverse perspectives.

Joy of Try offers consumers a stage to voice their opinions and presents brands with a portal to access direct insights from diverse consumer groups. 

Joy of Try offers immense benefits to the brands that partner with JoT and/or participate in standalone projects. Using Joy of Try as a platform to reach out to their consumer base 

Unfiltered insights: Gain deep understanding with unfiltered information and detailed reports. 
Authentic connections: See who your authentic consumers are and build trust and loyalty. 
Smarter marketing decisions: Direct your marketing budget to the right place. 
Boost sales: Increase product trial rates and sales growth.

Joy of Try

Org chart

Teams

Offices